Beauty Express

Donni Davy's Half Magic x Euphoria collab delivers maximalist set-inspired looks at Ulta:

• New Euphoria Eyeshadow Palette: 6 duo-chrome shades...

• Six-product launch April 15: Wash Cycle/Wash Cycle+ shampoos ($14.99), Soft Serve/Soft Serve+ conditioners ($14.99), all vegan, cruelty-free,...

NYX Professional Makeup dives into body care for the first time in 27 years, extending its Fat Oil lip hit with oils, mists, lotions, butters, and...

SUGAROCK's Dark Dust Eyeshadow Palette in Caspian Blue theme shines as the smoky finale:

• From Gold/Silver/Copper/Iron collection: germination...

• Y2K Festival Magic: Taps resurgence of early 2000s aesthetics with mocha-berry hues for sun-kissed, effortless looks timed for Coachella.
• Glossy...

Dreamy 9-shade eyeshadow palette (7.2g) channels soft skies and daydreams with mattes, shimmers, and glitters in pastels plus pops of color.
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Euphoria MUA Donni Davy drops a love letter to fans with her Half Magic x Ulta collection, featuring glitter-heavy icons for easy recreations.

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Bobbi Brown's Jones Road delivers a skincare-infused Blushing Stick—a 2-in-1 lip-cheek multitasker with ceramides for buildable, radiant color.

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Ulta-exclusive launch celebrates Euphoria's beauty legacy with a 9-piece collection of new products and limited shades inspired by show...

• Shine upgrade: Next-gen MAC Lipglass Cushion revives 90s staple as high-pigment lip oil with gloss shine minus stickiness.
• Gel-to-oil magic:...

Indie & First-Time Launches

• 🔥 Aora México at Credo Beauty: Aora México launches its plastic-free color cosmetics in the U.S. through an...

Must-grab drop: Highly-anticipated frank green x LANEIGE collab returns after 36-hour sell-out, featuring three new glossy shades on 34oz Ceramic...

Sold-out hype for this $60 high-pigment palette with 9 universally flattering shades in matte, shimmer, and pop finishes.

• Multidimensional...

Y2K revival alert: Thrive Causemetics drops Liquid Lash Extension Mascara in jewel tones – Oceanne (Sapphire Blue), Ivy (Emerald Green), Iris...

Tatcha's new Melting Lip Balm transforms from balm to oil for skincare-level nourishment and sheer, glassy color.

Key highlights:

• 4 shades...

Drugstore fave NYX dives into body care for the first time in 27 years with the 16-piece Fat Oil Body collection—oils, butters, lotions, fragrance...

• Coachella closeout: Hailey Bieber's IG dump features yellow-pink dress, family snaps, and video applying dusky rose lip liner.
• Kylie Cosmetics...

Traveler-tuned innovation: 24-hour wear, breathable matte finish with Pore Refining Trio™ and Weightless Blur Technology for shine control and...

Real Housewives star Bethenny Frankel loves L’Oréal Paris Collagen Moisture Filler Bounce Serum ($13) as a plumping primer that creates a glowy...

Sol de Janeiro expands to Urban Outfitters with over 40 sensorial body care, fragrance, and haircare products, targeting Gen Z's self-expression...