Marc Jacobs Beauty Relaunch
Key Questions
What is happening with Marc Jacobs Beauty?
Coty is relaunching the brand after five years with new products including Heart On Lipstick, Joystick Blush Stick, Drawn This Way Eyeliner in 21 shades, and Born Star Eyeshadow.
When and where will the Marc Jacobs Beauty products launch?
The collection launches May 28 on marcjacobs.com and becomes available at Sephora in June.
How long has it been since the last Marc Jacobs Beauty release?
It has been five years since the previous products, marking an official return after a period of speculation and hiatus.
What shades are offered in the new eyeliner?
Drawn This Way Eyeliner comes in 21 shades as part of the relaunch collection.
Is this relaunch connected to Sephora?
Yes, the revival involves collaboration with Sephora for distribution following years of rumors about the brand's future.
Coty revives Marc Jacobs Beauty with Heart On Lipstick, Joystick Blush Stick, Drawn This Way Eyeliner (21 shades), Born Star Eyeshadow. Launch May 28 marcjacobs.com, Sephora June.