Half Magic x Euphoria Collab
Key Questions
What is the Half Magic x Euphoria collaboration?
It is a limited-edition 9-piece Ulta drop designed by Donni Davy, Euphoria's head makeup artist. The collection serves as a 'love letter' to fans, tied to Season 3 buzz.
What products are in the Half Magic Euphoria collection?
Products include a $59 duochrome palette (shades inspired by Rue, Jules, Kat), $24 Never Been Happier gloss, Beam Trap blush duo, Glitter Puck, and Pill. Packaging features show-inspired script.
When and where is the Half Magic x Euphoria collection available?
The ltd-ed collection drops at Ulta on 4/29. It capitalizes on Y2K glitter FOMO for TikTok and shoppables.
Ltd-ed 9pc Ulta drop 4/29: $59 duochrome palette (Rue/Jules/Kat), $24 Never Been Happier gloss, Beam Trap blush duo, Glitter Puck/Pill; Donni Davy-designed with show-script packaging. Ties to S3 buzz, Y2K glitter FOMO for TikTok/shoppables.
Sources (2)
Updated Apr 14, 2026