Q1-Q3 2026 sales & earnings — EV pullback/tariffs/oil/aluminum offset by ICE/hybrid strength; F-Series #1, SUV surge, Mustang boom, Ranger XL entry boom, proxy activism
Key Questions
What were Ford's Q3 2026 profits and revenue highlights?
Ford reported Q3 profits of $2.4B, doubling from prior periods, driven by over $50B in revenue from pickup and SUV booms. Key performers included Expedition, Explorer/Expedition up 30% to 61k units (#1), and off-road trims at 23.5% mix with 107k units up 5% YoY.
How did the F-Series perform in Q1 2026 US sales?
F-Series sold 160k units, remaining #1 despite a 16% YoY decline due to Novelis issues and low inventory. Overall Q1 US sales were 457k, down 8.8% YoY.
What drove the Mustang boom in 2026?
Mustang sales rose 50% with 14k units in Q1 and residuals at 26.8%. The S550 Mustang is holding value well, bolstered by a revived Chevy Camaro rivalry expected in late 2027.
How have Ford's EVs performed recently?
EV sales dropped 70% in Q1, with Lightning at low volumes amid broader pullback. This was offset by ICE/hybrid strength, including Maverick hybrid at 50% mix.
What is the status of the 2026 Ford Bronco updates?
The Bronco Wildtrak trim is back for 2026 after being replaced by the Stroppe Special Edition in 2025. Bronco achieved record sales in Q1.
How has Ford's stock performed YTD in 2026?
Ford stock dipped 13-22% YTD to $11.60, impacted by 25% tariffs on autos/parts costing $1.5B. Price targets range $13.88-19.58 with BofA at $17 (Hold).
What factors are boosting Ford's hybrids and ICE vehicles?
Hybrid surge includes Maverick at 50% mix; ICE strength from F-Series #1 status, Ranger XL +45.5% at $33k, and SUV surges like Explorer/Expedition. Diesel sales up 50% amid Iran-related fuel prices.
What production changes is Ford making?
Ford canceled shutdowns and boosted F-Series production. Ranger XL entry-level is booming, with off-road trims at 23.5% mix.
Q3 profit $2.4B doubles on $50B+ rev pickup/SUV boom (Expedition stellar, Explorer/Exp +30% 61k #1, Mustang +50% residuals 26.8%, Ranger XL +45.5% $33k booming, off-road trims 23.5% mix 107k +5% YoY, Bronco Wildtrak back); Q1 US 457k/433k -8.8/-9.2% YoY F-Series 160k #1 -16% Novelis/low inv, Mustang +50% 14k, Bronco record, Maverick hybrid 50% mix, EV -70%; stock $11.60 YTD -13-22% dip 25% tariffs autos/parts $1.5B; US rebuffs aluminum tariff relief (WSJ) worsening F-Series supply; PT $13.88-19.58 Hold (BofA $17); cancel shutdowns/boost F-Series; diesel +50% Iran; Bill Ford +140k; pre-Q1 watch; GM Camaro '27 rivalry.