Digital-First and Activewear Brands Test Physical Store Expansion

Alo opened a Hong Kong Sanctuary store with local-media-reported first-week sales of RMB 20 million and a plan for eight China stores across seven cities. Oner Active is moving from pop-ups and online sales to a 4,700-square-foot NoHo flagship on a 10-year lease, with Los Angeles planned; store productivity, tourist dependence, and payback economics remain unproven.