Fast-fashion compliance, IP enforcement, and Shein's regulatory journey
Key Questions
What progress has Shein made toward its Hong Kong IPO?
Shein received CSRC approval for a Hong Kong IPO of up to 341.6M H-shares at a $66B valuation, down from $100B, with a potential listing in September or October. Backers include Brookfield, SoftBank, and Mubadala.
What legal dispute exists between Shein and Temu?
Shein and Temu are in UK High Court proceedings over 2,300 images, focusing on platform liability versus intermediary defense. The case adds a dimension of copyright and competition law in ultra-fast fashion.
How is Levi's enforcing its trademarks recently?
Levi's has filed two new red tab trademark lawsuits and recorded a $33M settlement gain. This demonstrates the ROI of aggressive trademark policing.
What changes does China's new trademark law introduce?
The law allows dynamic marks, shortens opposition periods to two months, and adds a cross-border well-known status mechanism. It strengthens brand protection tools overall.
What was the outcome of LV's trademark case against Molly Tea in China?
LV won the case against the tea chain for copying its Monogram four-leaf pattern, securing 10.3M yuan in damages with an appeal pending. The case highlights risks of public backlash in China.
How are EU trademark filings trending in the first half of 2026?
EU trademark filings rose 8.4% while designs remained flat. The CIGI system for craft and industrial GIs was also introduced.
What IP issues are emerging with AI deepfakes and fashion copying?
Trademark law is being explored as a tool to protect persona from AI deepfakes. Analyses also cover the legal status of fashion dupes and copying in the AI era.
What other notable trademark lawsuits were filed recently?
Lululemon sued Costco over activewear dupes, Nike won a case on its Total 90 mark, and a New York sneaker brand sued Patrick Mahomes and Travis Kelce over a steakhouse name.
Shein gets CSRC approval for Hong Kong IPO (up to 341.6M H-shares, valuation $66B down from $100B, potential Sept/Oct listing). Backers include Brookfield, SoftBank, Mubadala. Regulatory pushback on supply chain/labor still looms. Shein v Temu UK High Court case over 2,300 images, platform liability vs intermediary defense. Levi's files 2 new red tab trademark lawsuits, books $33M settlement gain. China's new trademark law allows dynamic marks, shortens opposition to 2 months, adds cross-border well-known status mechanism. Lululemon sues Costco over trade dress/design patent for activewear dupes (June 2026). Nike wins trademark case (Total 90 legacy mark). Coach drops Quince dupe lawsuit after Ugg verdict; Chrome Hearts vs Nordstrom; EU General Court holes Crocs design right. Quince wins UGG patent invalidation. LV wins trademark case in China against tea chain Molly Tea (2,400 stores) for copying Monogram four-leaf pattern, 10.3M yuan damages, appeal pending. 7-Eleven sues Nike over Air Max 95 colorway launching on Free Slurpee Day (July 11). Eminem loses trademark fight against Australian brand Swim Shady. New: Vietnam intensifies counterfeit goods crackdown under US trade pressure — 23,000 counterfeit slippers seized, 138 cases in 13 days. New analysis of LV's China victory highlights layered trademark portfolio and public backlash risks. EU trademark filings up 8.4% in first half, designs flat; CIGI system for craft/industrial GIs introduced. In-depth legal analysis of AI-era fashion copying. Trademark law as a tool to protect persona from AI deepfakes. Latest: Shein v Temu UK High Court case adds platform liability dimension; China's new trademark law strengthens brand protection tools; Levi's aggressive enforcement with $33M settlement demonstrates ROI of trademark policing. Practical IP ops piece on proof-of-use management. François Larose comments on trademark implications of counterfeit luxury goods under Canadian law. 1587 sneaker brand sues Patrick Mahomes and Travis Kelce over steakhouse name infringement. Surge in Schedule A IP lawsuits against online sellers. Practical trademark registration guide (USPTO vs EUIPO). LV vs Molly Tea case highlights public backlash risk in China. Metaverse counterfeits under Indian law adds India-specific IP nuance.