Streaming Competition Pivots to Profitability, Ads, Retention, and Aggregation

Streaming strategy is increasingly centered on advertising, pricing, bundling, discovery, retention, renewals, sports rights, franchise management, and multi-window monetization. Prime Video's reported $29.99 five-service bundle and Luminate's 44% streaming renewal rate versus 65% for broadcast highlight aggregation's rise and a harsher programming environment, even as Netflix tests prestige and hybrid theatrical releases.