Asian Markets Become a Primary Growth Arena for Local Film and Streaming

Industry estimates place Asian content spending at roughly $15B in 2026, with investment moving from legacy television toward streaming, local cinema, sports rights, and anime. India’s streaming scale, Vietnam’s local box-office strength, and Vidio’s reported profitability show the region’s strategic promise, but sustainability, consolidation, AI cost control, and the gap between audience growth and returns remain unresolved.