Measure D Sales Tax for Peninsula Cities
Key Questions
What is Measure D?
Measure D is a ballot measure on the June 2 ballot for Monterey, Pacific Grove, and Carmel. It seeks to approve a 0.375% sales tax increase, potentially generating $4.5 million per year, based on the overlooked 2015 SB705 legislation.
Why are these Peninsula cities pursuing this sales tax increase?
The cities of Monterey, Pacific Grove, and Carmel are addressing budget deficits with this tax. They recently discovered an overlooked 0.375% portion of sales tax made available by a 2015 legislative carveout (SB705), previously thought unavailable.
What events are scheduled before the Measure D vote?
Town halls are planned from April 22-28 to inform voters ahead of the June 2 ballot. These events will discuss the proposed 0.375% sales tax and its potential $4.5 million annual revenue for the cities.
Monterey/PG/Carmel pursue 0.375% sales tax ($4.5M/yr) via SB705 for deficits; Measure D June 2 ballot, town halls Apr 22-28.