Programmatic Pulse

Identity & Measurement Expansions

• 🔥 SiriusXM Media + LiveRamp: SiriusXM Media integrates LiveRamp’s ATS and RampID across Pandora and podcast...

OpenAI's deal with Skai brings retail and commerce advertisers into ChatGPT, expanding programmatic retail media inventory despite the platform's test-channel positioning.

This week's roundup highlights AI-driven updates with direct programmatic implications.

• Madhive expanded its Maverick platform with agentic AI...

Infolinks’ premium curated inventory is now embedded directly in the Basis platform, letting agencies activate high-impact display, native, and video...

SiriusXM Media and AdsWizz are integrating LiveRamp’s ATS and RampID across streaming and podcast inventory including Pandora to improve authenticated...

DeepIntent is stitching together dedicated supply paths and deterministic identity to turn point-of-care media into standard programmatic...

Veridooh's integration with Geopath delivers independent audience verification to US DOOH, combining real-time creative tracking with Geopath's...

CTV Bidding Advances

• 🔥 Dynamic Ad Podding: The Trade Desk is accelerating dynamic ad podding to enable transacting on full ad breaks, reducing...

No significant updates today.

No significant updates today.

• Audio offers incremental reach as consumers spend four hours daily listening, with radio and podcasts accounting for over 80% of ad-supported...

Publicis Groupe’s $2.2 billion LiveRamp acquisition is prompting agencies to rethink control, interoperability, and the economics of programmatic buying as they position for the agentic era.

MarkApp's new Google Authorised Buyer certification strengthens direct access to premium inventory across web, mobile, and CTV through trusted,...

Programmatic Guaranteed now lets agency planners secure premium global DOOH inventory directly inside DV360 with the same certainty, data targeting...

Podcast Programmatic Advances

• 🔥 Triton Sounder.AI in TTD: Triton Digital's Sounder.AI integration into The Trade Desk now gives DSP users...

In-app advertising commands programmatic attention in 2026 for three reasons:

• Scale explosion: Market hits $208.76B this year, already 64% of global...

Similarweb's analysis of millions of real user interactions promises fresh visibility into the three-month-old AI ad landscape, yet black-box systems...

Is CTV truly delivering on its performance media promise, or is it still mostly hype?

Experts Megan Price and Mark Raymond Dela Cruz unpack where CTV...

Programmatic podcast advertising is advancing through hybrid buying models and contextual tech upgrades that address both scale and trust.

• Layered...

Open-exchange CPMs have dropped 20-30% since 2021 while MFA fraud cost advertisers $13 billion in 2023 alone. The old system rewarded volume and low...