Programmatic Pulse

Solo marketers can launch AI-driven CTV campaigns by locking in three elements: goal, audience, and success metric. First step: Define whether the objective is app....

Post-cookie identity trend gaining traction:

• UID2 scale: Over 400,000 publishers and advertisers adopted since launch for cross-site targeting
  -...

• Programmatic Guaranteed: Fixed CPM, reserved premium inventory, and guaranteed impressions for pricing stability and delivery certainty—perfect for...

Inventory Controls lets brands filter for ad inventory quality, eliminate poor placements, and drive stronger performance across the open internet. Essential DSP tactic for optimization.

Essential tactics for agencies and brands:

• Leverage programmatic: Buy 90% of display via RTB for real-time targeting, optimization, and scaling...

Retail media networks are supercharging ROI through shopper-centric levers:

• Personalization wins trust: 9/10 shoppers open to retail media if...

Key to precise reach in DSP-driven programmatic ads:

• Clean data + layering: Tackle low match rates, privacy laws, over-segmentation with strategic...

StackAdapt's public MCP Server integrates campaign data with Claude, dismantling platform silos for real-time programmatic intel where marketers...

• Agencies excel for brands: Fieldtrip delivers full-service strategy, creative, CTV & measurement; inBeat pairs media buying with UGC optimization;...

Transitioning to cookieless programmatic? Focus on these proven tactics:

• Pivot to contextual targeting: Use page content for pre-bid...

Epsilon's data clean room skips setup hassles with pre-loaded data and identity for superior prospect identification and media activation.

• Day-one...

AI-driven pDOOH planning like Talon's Atlas Planner instantly builds campaigns from natural language briefs, visualizing screens, impressions, and...

Live streaming unlocks $4B in programmatic CTV ad spend by 2028—here's how publishers scale borderlessly:

• Edge architecture essential: Ditch...

A new study examines if Apple's ATT framework harmed the App Store ecosystem by restricting app developers' access to personal data—key for mobile programmatic tracking and revenue.

• ad:personam launches self-serve display, video, CTV, and audio campaigns with no minimum spend and AI power.
• Simpli.fi Pro Self-Service gives...

• Eases tech partner workflows: Develop, test, deploy solutions faster for premium CTV publishers via Streaming Hub
• Tackles key pain points like...

Madison Logic's new Pipeline Insights Dashboard transforms B2B marketing by connecting programmatic, social, and syndication signals to real-time CRM...

Key angles for programmatic CTV buyers:

• Discovery fatigue hits hard—viewers juggle apps, crave linear simplicity like branded channels (70% live...

• CPG focus: Viewability ensures ads drive attention, recall, and retail purchase consideration for household shoppers, beyond mere impressions.
• DSP...

Key upgrade for Yahoo DSP users: Leverage daily store visit signals for in-flight campaign tweaks via Yahoo Blueprint.

• US/Canada access: Measure...