Regulatory pressure meets aggressive product and ad innovation at AppLovin

AppLovin is preparing to launch a new social platform while simultaneously facing scrutiny from the SEC, highlighting the tension between rapid expansion and regulatory risk. Alongside this, performance marketers are focusing on highly effective playable ads, like those discussed by Matej Lancaric, to drive user acquisition and monetization on AppLovin-powered ecosystems. Together, these pieces show a company and industry doubling down on sophisticated ad creatives and new products even as compliance and oversight pressures increase.