New Distribution Models & Creator Platforms

Pijama, Microhouse Films, Lollipop, virtual idols (23i, B THE HOOD, BEGRitz), China's short-drama boom, HBO Max AI feed, Snapchat ban on AI slop, NBCUniversal/YouTube Peacock bundle. Vertical filmmaking and MrBeast studio model gaining traction. YouTube data shows Shorts now 61% of views, long-form engagement down. Goldman Sachs projects creator economy at $500B.