OpenAI building SMB ads unit, now rolling out product feed campaigns, directly threatening Creatify's core market

OpenAI is systematically building an SMB ads unit, hiring from Meta/Google for data science, growth, and sales ops. The latest concrete step is rolling out product feed campaigns in Ads Manager, enabling retail advertisers to create campaigns from product feeds. This directly threatens Creatify's core value prop of AI-powered ad creation and distribution. The speed and scale of OpenAI's entry could reshape the SMB ad creation and distribution landscape, pressuring Creatify to differentiate or risk being displaced.