Luma and Dumbstruck launch Creative Intelligence, adding pre-market validation layer that challenges Creatify's core value prop

Luma (video generation) partnered with Dumbstruck (emotion analytics) to launch 'Creative Intelligence', a closed-loop system that optimizes ad creative before media spend. Wayfair is already testing it. This shifts the competitive focus from 'create more' to 'decide what to create'—a gap Creatify has not addressed. It directly challenges Creatify's AI-generated ad value proposition by adding a pre-market validation layer. Creatify has now responded by launching Performance Agent, a data-driven tool that connects ad accounts to analyze performance and automate recommendations, effectively closing the loop and directly countering Creative Intelligence. This signals Creatify's evolution from a pure creative generator into a full-fledged ad performance platform.