Cultivated meat advances toward pet-food retail trials
Ivy Farm has UK approval to supply cultivated wagyu for pet food and plans commercial-scale production in early 2027, while BeneMeat and FORZA10 are piloting Coolty Meat through four retailers each in Spain and Portugal. These are early category signals, not proof of broad consumer demand; reported acceptance and environmental claims need independent evidence. Watch for sell-through, repeat purchases, and wider availability.
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Updated Nov 6, 2026