Costco partners with adtech firm Moloco to scale its retail-media network + PA alcohol push
Key Questions
What is Costco's partnership with Moloco?
Costco partnered with adtech firm Moloco to scale its retail-media network, launching digital endcaps and Reserve Display in Q2 2026 beta using ML and programmatic ads.
What is discussed in Costco's retail media podcast?
The podcast with AVP Mark Williamson covers Costco's transparent in-house AI stack, data firewall, and agentic commerce, post-Velocity rebrand as the first full US RMN stack.
What alcohol sales expansions is Costco pursuing in Pennsylvania?
Costco seeks a license transfer for wine, beer, and canned cocktails at King of Prussia, building on Warminster's March 5 approval.
Moloco digital endcaps/Reserve Display Q2 2026 beta (ML/programmatic); podcast w/ AVP Mark Williamson on transparent in-house AI stack, data firewall, agentic commerce. PA alcohol: King of Prussia license transfer pending (wine/beer/canned cocktails), building on Warminster Mar 5. Post-Velocity rebrand; first full US RMN stack. Track beta take-rates/revenue.