# Central Oregon 2026: A Year of Resilience, Innovation, and Expanding Opportunities
As Central Oregon progresses through 2026, the region’s economic vitality, community resilience, and environmental stewardship continue to define its dynamic landscape. Building on the momentum from recent wildfires, shifting markets, and community-led recovery efforts, this year has seen a remarkable series of business openings, leadership changes, infrastructural developments, and cultural milestones that underscore the region’s unwavering commitment to growth and inclusivity.
## Flourishing Business Landscape and Community Rejuvenation
Central Oregon's entrepreneurial spirit remains vibrant, with numerous new ventures, rebrands, and expansions shaping the local economy:
- **Business Openings and Strategic Rebrands**:
- **Harbor Freight** inaugurated a new Redmond location, expected to generate approximately **30 jobs**, reinforcing retail growth and employment prospects.
- **The Brand Lab** in Redmond has established itself as a creative hub for local artisans, offering personalized apparel that celebrates craftsmanship and community pride.
- **The Hudson** in Bend, helmed by Chef George Morris, continues to attract food enthusiasts with its signature live fire dishes and warm, inviting atmosphere.
- **Rosemary and Fox**, formerly Jackalope Grill, has revamped its menu with locally sourced ingredients, further enriching Bend’s diverse culinary scene.
- **Oregon Community Credit Union** expanded its footprint with a new full-service branch in Bend, providing vital financial services to support small business growth and regional economic inclusion.
- **Trinity Lutheran High School** announced an **$18 million expansion**, adding eight classrooms to accommodate a rising student population, demonstrating ongoing investment in education.
- **Community Recognition and Awards**:
- **Lazy Z Ranch Wines**, a family-operated vineyard in Sisters, received multiple awards for its craft mead and beverages, highlighting sustainable practices like regenerative land management that benefit both land health and product quality.
- **Community Resilience and Leadership Changes**:
- Following a devastating explosion in August 2025, **Mint Street Barbershop** reopened, symbolizing community strength and recovery.
- The **Boys & Girls Clubs of Bend** appointed **Jennifer Graham** as its new **Chief Operating Officer**, bolstering leadership in youth development.
- **COCC** faced an impending milestone as its **classified staff declared an impasse** after over a year of unsuccessful negotiations. This potential strike could impact educational services and workforce pipelines—**(Update: COCC President Greg Pereira** emphasized ongoing efforts to resolve issues swiftly through continued negotiations, aiming for an equitable agreement.)*
- **Educational and Support Initiatives**:
- The **Bend-La Pine Education Foundation** successfully partnered with Mt. Bachelor to raise **$28,125** for local students, supporting educational initiatives and outdoor programs.
- Four **$2,500 scholarships** in memory of two Bend brothers have been awarded, encouraging local youth to pursue careers in skilled trades—crucial for regional economic resilience.
## Industry Setbacks, Collective Responses, and Industry Highlights
While growth persists, Central Oregon faced notable challenges:
- The **Thomason Auto Group** closed following the passing of long-time owner **Chris Thomason**, illustrating vulnerabilities in traditional auto retail amid evolving mobility trends.
- The craft beverage industry experienced a significant setback with the **shutdown of Point Blank Distributing** in 2025, resulting in around **150 layoffs**. In response, regional leaders formed the **Oregon Beverage Collective**, including companies like **Crux Fermentation**, to foster sector resilience through resource sharing and innovation.
- Despite hurdles, some local brands gained recognition:
- **Lazy Z Ranch Wines** garnered accolades for its award-winning mead, reinforcing Central Oregon’s reputation as a craft beverage hub rooted in sustainable practices.
## Infrastructure, Energy, and Environmental Initiatives
Sustainability and infrastructure resilience continue to be top priorities:
- **Energy Projects and Development**:
- **Pacific Power** is advancing its **180-mile Blueprint South transmission project**, aiming to improve grid reliability and facilitate renewable energy integration.
- The **Confederated Tribes of Warm Springs** secured over **$1 million** in federal funding to develop **solar and battery storage systems**, advancing energy independence and sustainability efforts.
- **Environmental Management and Wildfire Prevention**:
- The **Bureau of Land Management (BLM)** withdrew a proposed **700-megawatt solar project** spanning 4,037 acres near Redmond, citing concerns over environmental impacts and land conservation, shifting focus toward more sustainable energy solutions.
- Fire mitigation efforts are ongoing, with expanded firebreaks in **Dry Canyon** and prescribed burns at **Skull Hollow** and the **Crooked River Grassland** to reduce wildfire risks.
- The restoration of fire-affected lands continues with community-led efforts at **Priday Ranch**, where volunteers have removed old barb wire fencing, cleared debris, and planted native vegetation—an inspiring example of land stewardship in the wake of recent wildfires.
- **Post-Fire Land Recovery**:
> Despite the challenges posed by the **Cram Fire**, community groups and volunteers have mobilized to restore Priday Ranch, demonstrating resilience and a collective commitment to land health and wildlife habitat recovery.
- **Energy and Waste Management**:
- Deschutes County is reforming waste-hauling contracts to promote environmental sustainability.
- Seasonal employment at **Oregon State Parks** supports tourism and resource management, vital to outdoor recreation’s economic contribution.
## Public Safety, Policy, and Economic Outlook
Safety and policy measures are shaping the region’s future:
- **Highway Safety Improvements**:
- Recent accidents along **Highway 97** have prompted proposals for enhanced signage, improved lighting, and roadway redesigns to mitigate crash risks and enhance driver safety.
- Community voices, including **Karrie Newman**, have raised concerns about safety along the highway, spurring local authorities to prioritize infrastructure upgrades.
- **Gas Price Fluctuations and Infrastructure Vulnerabilities**:
- The closure of the **Olympic Pipeline** due to a leak led to temporary spikes in gas prices across Oregon and Washington, impacting households and local businesses. Authorities are working to restore supply and stabilize prices.
- **Policy Impacts on Construction and Energy Use**:
- The **Bend Gas Fee Plan** introduced a one-time fee on natural gas appliances in newly built homes, aiming to promote energy efficiency but raising concerns among builders about increased costs and project timelines.
## Cultural, Recreational, and Community Highlights
Cultural vibrancy continues to define Central Oregon:
- **Festivals and Art Installations**:
- **Winter Fest** and the **Bend Comedy Festival** invigorated the community with outdoor activities and performances.
- An impactful art installation at **Farewell Bend Park** features dozens of red and white dresses, honoring Indigenous and Ukrainian lives, fostering reflection on community solidarity.
- Artist **Bella Emry** advanced to the **"American Idol"** finals, exemplifying the region’s support for diverse artistic talents.
- Newly added at the **Madras Performing Arts Center**, a special event titled **"Coming to the Madras Performing Arts Center"** features a historic benefit concert by **The Cowsills**, a legendary music group. This event highlights the region’s commitment to celebrating cultural history and community engagement.
- **Outdoor Activities and Sports**:
- The **Deschutes Brewery** hosted a community **Olympic curling** event, engaging residents in winter sports.
- The **Bend girls swim team** secured its **4th consecutive state title**, showcasing athletic excellence.
- Community members like **Michael Coe** continue to champion outdoor recreation, emphasizing its vital role in regional quality of life.
- **Arts and Community Events**:
- The **Farewell Bend Park** installation and local arts initiatives continue to foster community reflection and pride.
- The **Madras Performing Arts Center** has quickly become a hub for regional cultural events, with upcoming performances and festivals further enriching the cultural fabric.
## Looking Ahead: Opportunities and Challenges
Recent developments reveal a region that is resilient, forward-looking, and adaptive:
- The **Lazy Z Ranch Wines** accolades reinforce Central Oregon’s reputation as a craft beverage destination committed to sustainability.
- The **BLM’s withdrawal** of the large solar project signifies a strategic shift toward environmentally compatible energy initiatives, aligning with community conservation priorities.
- The **Bend-La Pine Education Foundation**’s ongoing fundraising and scholarship programs support future generations, vital for regional vitality.
- The unresolved **COCC classified staff impasse** remains a critical issue, with potential implications for education and workforce development if not swiftly resolved.
**In sum**, 2026 has been a pivotal year for Central Oregon—a testament to community resilience, innovative spirit, and sustainable growth. While challenges such as industry closures and infrastructure concerns persist, strategic investments, community-led initiatives, and a shared vision for a sustainable future continue to steer the region toward a brighter, more inclusive horizon.
As the region looks forward, its ability to adapt, innovate, and collaborate will be key to ensuring continued prosperity and environmental stewardship in the years to come.