**********PS5 Price Hikes and Sales Surge**********
Key Questions
What was the recent PS5 price increase in the US?
The PS5 experienced a $50 US price increase on August 21. Refurbished Slim models also rose by $100 to $499 or $549.
How did PS5 sales change after the price hike?
Pre-hike sales surged about 100% year-over-year, but post-hike sales hit the two lowest weeks according to analyst Piscatella. Q4 and Q1 sales fell 46% to 1.5 million units, signaling a demand crunch amid AI memory shortages.
Does Sony plan further PS5 price hikes?
Sony CEO Totoki stated that no further price hikes are planned. Lifetime PS5 sales have reached 93.7 million units worldwide.
$50 US increase Aug 21, refurb Slim +$100 to $499/549; pre-hike sales ~100% YoY boom but post-hike two lowest weeks per Piscatella; Q4/Q1 1.5M units -46%, lifetime 93.7M signals demand crunch amid AI memory shortages; CEO Totoki: no further hikes planned.