BD IP to screen — licensing & 80th anniv pushes
Key Questions
What recent and upcoming Lucky Luke releases and events are highlighted?
Lucky Luke is streaming on Disney+ from March 2020. Bonhomme's 'La longue marche' event is scheduled for April 17 in Paris, and the 80th anniversary Achdé exhibition runs from October with ongoing promotions and acclaim. An original exhibition is also featured at Château de Saint-Maurice in Switzerland.
What other BD IPs are seeing screen adaptations or promotions?
Gulli is airing a cult BD TV saga, Pif launches on Canal+ Kids on April 4, and Les Légendaires is featured. Panini relaunches Journal Mickey, while theme parks include Kingoland with 215k visitors and a Smurfs theme in Puteaux. Astérix park is planned for 2030.
What metrics should be tracked for these BD IP promotions?
Key metrics include viewership, sales, merchandise performance, and lift on Gulli. The status is currently climaxing, indicating peak promotional activity. Ongoing acclaim positions Lucky Luke as a 'goldmine' profile.
Lucky Luke Disney+ Mar20/Bonhomme Apr17/80th expo; Gulli/Pif/Puteaux Smurfs theme; Astérix park 2030. Track viewership/merch.