TikTok Builds Creator-Led Microdrama Franchises

TikTok and PineDrama reportedly partnered with Made By Us Studios on a multiyear slate involving Hannah Stocking, Adam Rose and Moby, following the reported 580 million views for Screen Time. Additional projects from Urban One show TikTok increasingly commissioning vertical fiction with creator casts, revenge and thriller hooks, and ambitions to expand into TV, streaming, audio and FAST.