AppLovin Playable Insights

Focal's platform uses AI to manage the full ad creative lifecycle—organizing assets, running production, and linking performance data—boosting...

Gaming teams weighing GameAnalytics should map needs across its three products before choosing free or paid tiers.

• Player analytics (AnalyticsIQ):...

Cannes Lions 2026 identifies four trends reshaping creativity: value-driven experiences, sonic branding, participatory storytelling, and transparency.

Google runs a lightning-fast auction each search: your bid, ad/landing-page quality, and context decide position—not highest bid alone.

• Ad Rank...

Ni Nguyen rebuilt the same tracking sheet every quarter across $500K/mo global campaigns.

• Core structure: budget by channel, CPI, retention...

Unity developers can monetize Android/iOS apps with Google ads via C# without native code.

Key setup steps:

• Prerequisites: Unity 2019.4+ (2022.2...

AI creative analyzers deliver fast, consistent feedback on static ads before spend.

• Core scoring traits: Rates scroll-stopping hook, product...

Skip headline eCPM when picking rewarded video networks. Instead compare integration fit, completed rewards, revenue per user, and monetization...

Advertising Week is adapting to competition by centering creator marketing and agentic AI to attract senior brand decision-makers.

• The event aims...

ChinaJoy buyer priorities point to AI and short drama as the new operating standards for China-to-global expansion.

• Short drama has split into IAP...

Tripledot's new Marketing Creatives Producer role at Belka Games reveals how top mobile studios are professionalizing creative production for...

Opt-in branded Playroll experiences deliver 82% finish rates and 14% purchase rates from CRM audiences by letting users choose and remix plays instead...

Validate ad revenue by aligning AppsFlyer reports with partner dashboards after proper processing delays.

• Compare device-level totals in activity...

Decades-old media silos across production, corporate functions, and advertising are obsolete because clients now demand integrated solutions and...

Marketers are moving past variant volume toward signal-driven iteration: detect creative fatigue early, then run disciplined tests.

• Fatigue...

P-Image Upscale enlarges AI-generated images up to 8x in under a second (max 128 megapixels), making it ideal for batch-processing marketing assets....

Choose the right mediation setup by matching your app type, automation tolerance and partner-management load.

• AdMob: Start here for new apps....

• Creative generation speeds up with tools like Spreadcast, which auto-builds 4:5 Meta-ready images from App Store data.
• Platform-native AI (Meta...

Studios often misallocate AI spend on tools while ignoring workflow redesign—the real driver of EBIT impact.

Recommended split for a $1M mid-size...

• Key distinction: Tactics rarely survive category jumps; only the systems behind them transfer successfully
• Research category-specific user...