Amazon expands shared-inventory and cross-border FBA operations

Amazon reportedly plans an inbound shipment option distributing inventory across eight countries, while Buy with Prime, fulfillment integrations, AI seller tools, and a Yelp local-services advertising test reinforce its role as ecommerce infrastructure. Meta's competing AI shopping push could redirect discovery and sales, but sellers must verify access, fees, eligibility, taxes, lead quality, and cross-border economics.