Created by Hoang Thanh Thuy
Two‑week roundup of global beverage strategy, trends, ESG news, and market moves
Explore the latest content tracked by Suntory Competitive Digest
New spirits launches from brand owners featured in the latest weekly round-up, commencing 16 March. Key scan for Suntory/competitors yields no specific mentions amid NPD trends.
PepsiCo watchlist update:
Coca-Cola's Sprite regains NBA official soft drink status after 11-year hiatus, dealing a blow to PepsiCo's Starry in US sports marketing rivalry.
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Pepsi joins HBL Pakistan Super League as Official Beverage and Entertainment partner for the 11th, 12th, and 13th editions. Strategic push in APAC cricket markets.
Suntory-owned Jim Beam halts production at a key US distillery due to bourbon glut, highlighting oversupply pressures in its US spirits portfolio after acquiring Beam for $13.6B.
Consumer-driven relaunch: Suntory permanently reintroduces Grafruitti zero-sugar flavor after fan petitions and requests, blending berries and citrus...
Regulatory boost for low/no segment: TTB's new guidance covers wines, spirits, and beers.
PepsiCo shines in Zacks' top picks:
Britvic battles fierce competition in Europe's shifting soft drink market:
Coca-Cola's key portfolio rationalization in North America:
Trade tensions slash US spirits exports to Canada by 70% (from $250M to $89M), with $143M lost March-Dec 2025 as provinces ban American bottles.
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Spindrift, now #2 in US flavored sparkling water after 4x category growth (7% rise), shares scaling lessons from CEO Dave Burwick (ex-PepsiCo):
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Americans are changing coffee drinking habits in restaurants, per Toast's Restaurant Trends Report using aggregated sales data from industry cohorts. Vital signal for Nestlé and Suntory's US coffee portfolio strategies.
Functional soda benchmark for Suntory's premium non-alc push:
François Bazini, departing SBFE CMO after 11 years, leaves a blueprint for brand revival via nostalgia and customer insights:
Pepsi playbook meets Suntory: François Bazini joined Beam Suntory in 2014 post-10 years at Pepsi, rising across spirits and soft drinks roles.
Key opportunities for Suntory in liqueurs:
