Ad-Tech Competition, Regulation & Publisher Traffic

Judge Brinkema declined to require Google to sell AdX despite findings of monopolization in publisher ad-server and exchange markets and illegal DFP-AdX tying; other remedies remain undisclosed. An Advocate General criticized the lower court’s assessment of Google’s €1.49 billion AdSense fine, but the opinion is non-binding and the CJEU has not ruled. FTC and state claims over Amazon auction surcharges remain unproven, and German scrutiny of PayPal’s merchant-surcharge ban is preliminary.