Ad Tech Antitrust, Algorithmic Pricing & Publisher Traffic

Google remains liable for monopolizing key ad-exchange and publisher-ad-server markets, with behavioral remedies rather than AdX divestiture. Revenue, take rates, publisher switching, traffic-acquisition costs, Prebid interoperability, auction transparency, privacy, malicious ad delivery, and opaque agentic optimization will determine whether the remedies reduce market power; AI-labeling guidance adds operational duties.