FTC Privacy Harm Measurement & Ad Regulation Review

FTC announces workshop on measuring privacy harms from online ads; Acquisti's research challenges win-win narrative of behavioral advertising, finding limited benefits beyond data intermediaries. Signals potential enforcement shift in ad tech regulation. New: NAI annual report flags five ad tech privacy enforcement priorities: documented governance baseline, sensitive data classification, location-dependent notices, GPC compliance, DSARs covering inferred data – actionable for compliance and confirms direction of FTC/CPPA/state AG scrutiny.