State Privacy Laws Reshape Ad Tech Data Sourcing

New Jersey's data broker law is now live with an immediate ban on selling sensitive data, $50K/record penalty, and a broad 'data collector' definition that captures first-party data sellers like retailers. Registration deadline pushed to 2027 but compliance required now. This follows similar trends in Oregon and Maryland, reshaping location data sourcing and product architecture in ad tech. The law creates significant liability for ad tech companies handling sensitive data.