AdTech Law Digest

EU Age Verification and Social Media Bans Gain Momentum

EU Age Verification and Social Media Bans Gain Momentum

Key Questions

What new law did France pass regarding minors and social media?

France passed a law banning under-15s from social media and requiring mandatory age verification for all users by 2027. The measure follows Australia's approach and may influence EU-wide rules.

How will the French law affect platform operations?

Platforms must implement robust age verification systems, which will impact ad targeting for minors and overall platform design. Existing DSA and OSA frameworks are being expanded with harder rules for protecting minors.

What privacy considerations arise from age verification mandates?

Age assurance technologies raise data privacy issues, as noted in analyses of OSA and DSA implementations. The EU continues to refine rules balancing protection with privacy concerns.

Is this part of a broader EU trend?

Yes, the French law signals momentum toward potential EU-wide age verification and social media restrictions for minors. It builds on ongoing discussions about hard rules for platforms under current legal frameworks.

What challenges do platforms face in compliance?

Platforms must navigate technical implementation of age checks while avoiding overreach that could conflict with privacy laws. Member state-level focus remains on simplifying and enforcing minor protection rules.

France passes law banning under-15s from social media, with mandatory age verification for all users by 2027. This follows Australia's experiment and signals potential EU-wide regulation, impacting platform design and ad targeting for minors.

Sources (3)
Updated Jul 22, 2026
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