AdTech Law Digest

EU Digital Rules, AI Assistants & Enforcement Intensify

EU Digital Rules, AI Assistants & Enforcement Intensify

X's challenge to the €120 million DSA penalty remains a leading EU platform-law dispute, including arguments over corporate-group liability and worldwide turnover. EDPB analysis of Google's DMA data-sharing measures and converging European cookie rules continues to highlight tensions among interoperability, anonymisation, GDPR identifiability, consent design, and ad tracking. AI Act GPAI obligations now add global documentation and transparency pressure on US technology companies.

Sources (29)
Updated Sep 29, 2026