Market reaction, analyst response & trading dynamics
Key Questions
What is the recent stock price performance of Kohl's (KSS)?
Kohl's shares are at $13.33, up 9.3% weekly and extending a post-earnings bounce from $12.84. The stock outperforms competitors and ranks No. 4 among peers in relative strength, though it is down 47% from its December 2025 high of $25.22 and over 50% YTD.
How does Kohl's valuation compare to peers?
KSS trades at a P/E of about 5.2 with a 4.1% dividend yield, outperforming peers. It is ranked #7 among undervalued retail stocks and appears on Morningstar's top undervalued list with a $41 fair value estimate, representing a 71% discount.
What are the consensus analyst price targets for KSS?
Consensus PT is $14.83 with a Reduce rating. Notable targets include Morningstar $41, Simply Wall St $17.75 (33% upside to 2028), Evercore $18 In Line (cut from $21), Citi $14 Neutral (cut from $20), and others like Zacks Hold, Jefferies/BofA/GS at $15/$15/$13.
What are the latest earnings estimates for Kohl's?
Q1 revenue estimates range from $2.97-3.16B, down 0.7% YoY. Zacks lifted Q1'27 to -$0.18, Q2'28 to $0.44, and FY29 to $2.24, maintaining a Hold rating.
What is the short interest and options sentiment for KSS?
Short interest stands at 28.27M shares, or 25.44% of float, remaining steady. Bearish put/call ratio is 1.10, though recent 22k calls surged 48% with elevated IV per options chain data.
Has there been notable institutional activity in Kohl's stock?
JPMorgan increased its stake +3,123% to 1.79% ($30.9M), and SG Americas boosted +1,176% to 248k shares ($5M) in Q4'25 13F filings. Funds overall reduced exposure by 4.6%.
Why is Kohl's considered undervalued by some analysts?
Morningstar lists KSS as #20 on its Q2 2026 undervalued stocks with a $41 FV (★★★★★, 71% discount) and top consumer cyclical pick. Simply Wall St projects $17.75 FV by 2028 with $15.2B revenue, highlighting its retail undervaluation ranking.
What market signals should investors monitor for KSS?
Key monitors include PT changes, fund flows, short interest, IV, options chain, meme/undervalued buzz, Simply Wall St updates, institutional pockets, Q1 estimates, and technicals. Forums echo bounce, shorts, and PT Reduce sentiment.
Shares $13.33 (+9.3% wkly extending post-earnings bounce from $12.84, outperforms competitors/relative strength No.4 peers, -47% off Dec '25 $25.22 high, YTD -50%+; P/E ~5.2, div 4.1%, outperforms peers); PT cons $14.85 Reduce (10 anlys, low $8), Morningstar top undervalued $41 FV (#20 Q2 2026 list, 71% disc ★★★★★), Simply Wall St $17.75 FV 2028 proj ($15.2B rev, ~33% upside), Evercore $18 In Line (cut from $21), Citi $14 Neutral (cut from $20), BofA $15 Underperform (cut $18), Zacks lifts Q1'27 -$0.18/Q2'28 $0.44/FY29 $2.24 Hold (vs Jefferies/BofA/GS $15/$15/$13 cuts), Q1 rev est 2.97-3.16B (-0.7% YoY), #7 undervalued retail; bearish put/call 1.10; funds -4.6%; shorts 28.27M (25.44% float, confirmed steady); JPM +3,123% to 1.79% ($30.9M); SG Americas +1,176% to 248k sh/$5M Q4'25 13F; 22k calls +48%; recent options chain data on prices/vol/IV (Yahoo chart bounce); technicals show elevated downside risk, no support below $13.30/Sell MAs, signals at 15.63/19.79/24.66 (bearish tilt, underperforms peers). Forum echoes bounce/shorts/PT Reduce. Monitor PTs/flows/shorts/IV/options chain/meme/undervalued buzz/SWS updates/institutional pockets/Q1 est/technicals/downside risk.