Google avoids ad-tech breakup but faces operating constraints
The court rejected the DOJ's proposed structural breakup of Google's ad-tech business while ordering behavioral and interoperability remedies. Alphabet avoids the most severe outcome, but compliance costs, operating limits, private publisher litigation and a possible appeal keep regulatory risk active; Gemini 3.8 Flash adds a separate test of inference economics and enterprise monetization.
Sources (2)
Updated Sep 3, 2026