Apple CEO succession puts leadership and AI strategy under review

John Ternus succeeded Tim Cook as Apple CEO in September 2026, with Cook becoming executive chairman and Johny Srouji moving into the hardware-chief role. The transition, Apple's reliance on Google Gemini for Siri, and targeted cuts to Fitness+ audio, Siri, Vision Pro, and gaming teams point to an important but selective AI and product reorganization rather than a broad workforce reduction.