Spider-Man: Brand New Day's Box Office Trajectory

Crossed $1.15B global in first week, $360M domestic opening ($5M above estimates). Now shattered domestic first-week record: $500M in 7 days, faster than Endgame. IMAX screens added to sustain legs. Second weekend projected $144M domestic. Challenge to reach Avatar's $2.9B discussed. Strong word-of-mouth and IMAX records.