EV Market Pulse

Legacy OEMs diverge on EV strategy

Legacy OEMs diverge on EV strategy

Key Questions

What changes is Honda making to its US EV lineup?

Honda has confirmed discontinuation of the Prologue, leaving the company without any EV offerings in the US market.

Why has Subaru delayed the Getaway EV?

Subaru confirmed the production start for the Getaway EV has been delayed to allow more time for final adjustments.

What EV-related investments is Hyundai pursuing?

Hyundai is investing $5B in a battery plant while also planning an electrified pickup truck.

How is Ford approaching affordable electric vehicles?

Ford is pushing development of a $30k LFP pickup as part of its strategy.

What strategies are legacy OEMs adopting amid EV market shifts?

OEMs are hedging between pure BEV, PHEV/EREV, and hybrid powertrains due to policy uncertainty and changing market conditions.

Honda confirms Prologue discontinuation, leaving no US EV; Subaru delays Getaway EV; Hyundai invests $5B in battery plant and plans electrified pickup; Ford pushes $30k LFP pickup. OEMs are hedging between pure BEV, PHEV/EREV, and hybrids amid policy uncertainty and market shifts.

Sources (3)
Updated Jul 22, 2026
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