EV Market Pulse

Global EV sales volatility amid tariffs/OEM pivots/hybrids rise

Global EV sales volatility amid tariffs/OEM pivots/hybrids rise

Key Questions

What share of sales do plug-in vehicles hold in China?

Plug-in vehicles now exceed 60% of total sales in China, with battery electric vehicles accounting for 68% of that segment. This marks the first time plug-ins have crossed the 60% threshold as combustion engine sales collapse.

How much did Europe's EV market grow in April?

Europe's EV market grew 38% in April, extending its growth streak with new models contributing to the increase. Chinese brands captured a record 15% share of European electric car sales during this period.

What are the global EV sales forecasts for 2025 and 2026?

Global EV sales are expected to surpass 20 million units in 2025, representing a 20% increase and 25% market share. The IEA projects 23 million units in 2026, reaching 30% share, with China and Europe driving most growth.

How are legacy automakers responding to Chinese competition in Europe?

Legacy OEMs are hedging against Chinese brands' 15% Europe share by increasing hybrid offerings, including Toyota and Volvo PHEV models. Some firms like Subaru are scaling back pure EV plans amid shifting demand.

What role do new models play in Europe's EV growth?

New models are helping extend Europe's EV sales growth streak, with vehicles like the Skoda Elroq gaining traction. This supports the 38% April increase reported across the region.

What is the IEA's outlook on global EV adoption by 2026?

The IEA forecasts global EV sales reaching 23 million units in 2026 for a 30% market share. China and Europe are expected to continue leading adoption while other regions lag.

Why are hybrids gaining popularity among legacy OEMs?

Legacy manufacturers like Toyota and Volvo are pivoting toward PHEVs to hedge against tariffs, soft EV demand, and rising Chinese competition in Europe. This strategy addresses volatility in pure EV sales.

How do tariffs and OEM pivots affect global EV market volatility?

Tariffs and legacy OEM shifts toward hybrids are contributing to sales volatility, even as overall volumes grow. Chinese brands continue to expand despite these pressures, reaching record shares in Europe.

China plug-ins >60% (BEV 68% share); Europe +38% April. 2025 20M+ (+20%, 25% share); IEA 2026 23M/30%. Legacy hedging on Chinese 15% Europe share and hybrid rise (Toyota, Volvo PHEV).

Sources (50)
Updated May 23, 2026