EV Market Pulse

Legacy OEMs Continue to Hedge: Peugeot Backtracks on 2030 EV Pledge

Legacy OEMs Continue to Hedge: Peugeot Backtracks on 2030 EV Pledge

Peugeot drops its 2030 all-EV target, confirms seven new models on STLA One platform while keeping ICE/hybrid on old platforms. Partners with Dongfeng for China. Additionally, Ford may be planning a $25k hybrid crossover, further signaling the trend of legacy automakers hedging their EV commitments amid market uncertainty. In emerging markets, Chinese brands are also launching affordable PHEVs (e.g., BYD M6 DM-i in Indonesia), adapting to infrastructure gaps and further blurring the line between pure EV and hybrid strategies.

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Updated Aug 9, 2026