EV Market Pulse

Consumer Sentiment Shift: Hybrids Gain, EV Interest Cools

Consumer Sentiment Shift: Hybrids Gain, EV Interest Cools

KBB survey shows hybrid consideration rising to 22% while pure EV interest drops to 10%. SUVs dominate at 71% non-luxury consideration. Subaru and Kia gaining traction. This signals a reality check on consumer hesitation despite record global EV sales.

Sources (2)
Updated Aug 8, 2026
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