Logo Illustration Hub

Quick Recap

• Brand identity redesign for Rikka Fika cafe in San Diego was shared along with updates to its website interface.
• A full brand...

A standout brand identity case study shows how strategy creates a logo that explains the SaaS product without words.

• Deeply understand what the...

Midday's Neptune Redesign immerses viewers underwater, using characterful tropical fish photography to celebrate vibrant colours and marine beauty in the brand identity.

Graphic design becomes art in the Eastern & Oriental Express rebrand by Violaine & Jérémy. The legendary Belmond train, silent for four years, returns with standout brand work that proves the creative power of thoughtful identity design.

Rikka Fika's redesigned site pairs a sleek modern interface with stronger usability while honoring the San Diego cafe's heritage and core values. This evolution keeps the brand's identity intact as it moves forward.

Brand Identity Case Studies

• 🔥 The Stephens Brand: Primary campaign typefaces Transducer VF and Indivisible were selected to reflect the bold,...

In the Wise rebrand, Ragged Edge lets a guiding concept direct the entire brand system rather than just shaping visuals. This case demonstrates how true system-driven identity creates cohesion beyond isolated assets.

The Stephens brand campaign builds its identity around bold, confident typography, selecting Transducer VF and Indivisible as primary typefaces. These choices directly reflect and reinforce the campaign's striking visual presence.

The Muih visual identity case study highlights a structured approach to brand guidelines, using AI to boost creative thinking from the initial table of contents through to the full visual system.

Travelwise's budget screen design stands out as a seamless extension of its visual identity system, turning functional app elements into branded...

Brand Transformation Case Studies

• 🔥 Predictive Insights: How we helped Predictive Insights evolve from a fragmented startup brand into a...

Design Womb's standout CPG project:

• Award-winning branding and packaging design
• Targets Otoki Korean Rice food brand redesign
• Spans food, wellness, and CPG industries

Key highlights from this law firm rebrand:

• Began at the strategic level, crafting a new visual identity.
• Delivers a system that balances style with substance.
• Full case study reveals the process – prime inspiration for pro-yet-stylish brands.

This groundbreaking brand identity learns directly from the people using it, addressing the biggest challenges in brand visuals right now—like AI-generated slop.

Predictive Insights evolved from a fragmented startup brand into a distinctive, strategically-anchored identity built for scale—prime inspiration for scale-up transformations.

Studio founders reveal the thinking behind MotherHave's brand identity:

• Postpartum essentials for mums, offering thoughtful support at every stage
  -...

Brand Identity Redesigns

• 🔥 Imperial College London: Design studio The Click built on Pentagram's 2024 rebranding of Imperial College London by...

Funky Rabbit unveils Beauty Retreat's visual identity hero composition, blending logo, packaging, and signage for a cohesive brand system.

Standout...

Pattern's Tilebar identity refresh centers on a design manifesto with five core principles—confident, bold, modern, clean, dynamic—driving the evolved logo. Perfect inspiration for punchy, principle-led branding.

Looking Glass Creative's redesign for Kim E Anderson delivers a visual identity that's polished, professional, and future-focused, while remaining...