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Warburtons bread redesign by Taxi Studio

Warburtons bread redesign by Taxi Studio

Key Questions

What are the main elements of the Warburtons bread redesign?

The redesign features Baked Orange for shelf dominance, a clean sans-serif logo, and heritage seals celebrating 150 years across over 70 products. It delivers a confident refresh for this food staple, echoing the boldness of Slaye.

Who designed the Warburtons bread redesign?

Taxi Studio handled the redesign. The project emphasizes a modern yet heritage-rooted identity for the brand.

What is the current status and next steps for the Warburtons highlight?

The highlight is in developing status. Next steps include process sketches and mockups for a full case-study showcase.

Baked Orange shelf dominance with clean sans-serif logo and heritage seals marks 150 years across 70+ products; confident food staple refresh echoing Slaye boldness. Next: process sketches and mockups for full case-study showcase.

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Updated Apr 10, 2026