Xbox Financial Crisis and Price Hike
Microsoft raised Xbox Series X price to $799.99 in the US (Series S $499.99) and 25-30% in Europe, with per-console loss of $150. Asha Sharma's internal memo outlines a 2030 plan pivoting back to console-led platform. The crisis is driving strategic shifts including multiplatform releases and Game Pass evolution.
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Updated Aug 4, 2026