Interstitial/rewarded opt + mediation

Unity rewarded ads drive retention. Interstitial frequency <3 ads/session yields 27% higher retention. AppLovin gaining e-commerce ad share. Interstitial Ads in Mobile Apps guide with eCPM/CTR benchmarks. Rich media mobile ads article reinforces these formats with cost-per-outcome pricing and attribution differences. AppLovin's push into consumer ads beyond gaming with AI-driven black-box approach (similar to PMax) creates a new option for interstitial/rewarded campaigns, especially for ecommerce clients. Skepticism and short-seller attacks noted for client risk conversations. Recent article confirms AppLovin's non-gaming push, SEC investigation, and stock halved — adds risk context for client discussions.