Qualified outcomes, privacy, attribution, fraud, and delivery transparency

Connecting media spend to revenue—especially CRM-linked outcomes over long sales cycles—remains central; attribution, incrementality tests, and MMM are complementary, while platform ROAS and cheap leads alone do not establish growth. LinkedIn Audience Network account examples reinforce checking downstream conversion quality and modeled identity matching, but do not establish a universal opt-out case. Reconcile CRM imports, events, purchases, refunds, and transaction IDs; Meta’s updated terms are paused while existing crawling permissions remain in current terms.