Creative-quality glut, creator workflows, DCO, and AI disclosure

AI-generated advertising, UGC, creator workflows, dynamic creative optimization, and predictive tools increase asset volume while shifting bottlenecks to briefing, modular governance, localization, compliance, rights, trafficking, tagging, and measurement. Human-versus-AI creative comparisons and creative-scoring claims remain directional until validated through controlled downstream tests; California's January 2027 synthetic-performer disclosure mandate adds a concrete compliance requirement.