Creative-quality glut and interstitial innovation

UGC/native-style ads outperform polished (ROAS 2.1x to 3-4x). Fatigue prevention critical (2-3 week window). Creative testing at scale with platform-specific widths. AdPlayer.Pro Interstitial Video Ads 2.0 with vertical support. Toluna study on branding and sound-on. Creative fatigue detection tools (Segwise) with 25-35% CTR decline benchmark. Consumer ad tolerance data (69% opt-in for savings) reinforces need for relevance. New: Meta creative playbook adds concrete benchmarks (hook rate <25% needs rewrite, 8-12 concepts for 20-35% higher ROAS, 60/40 UGC mix, 3-2-2 testing method) applicable to adjacent in-feed video.