Creative quality, creator workflows, automation, and fatigue

Platform and vendor guidance favors distinct concepts, creator formats, product-first presentation, and prospecting/retargeting separation, but claimed lifts remain unproven. AI UGC guidance, editing pitches, and creative-tool catalogs are workflow aids—not performance evidence; sales-page CTR/ROAS claims without methodology should not guide client recommendations. Meta Partnership Ads still require permissions, usage rights, spend and targeting scope, and disclosure checks.