Native-looking platform inventory and retail-media expansion

Organic-looking discovery surfaces and retailer-owned inventory create opportunities for native-style, high-intent acquisition while raising disclosure, trust, organic-cannibalization, brand-defense, and supply-quality questions. Pinterest visual-search and Pin-close-up inventory, Walmart shopper-data activation, and Teads–Koddi’s retail-media integration remain test cases; catalog quality, transparent supply, and controlled incremental outcomes should determine expansion.