Demand for format-specific native & interstitial playbooks

Account teams urgently require 1-page playbooks. Key data: 42% higher conversion for AI-referred traffic, 393% YoY growth in AI ad trends. High-impact display formats deliver 4.4x awareness, 2x CTR, 65% CPA decrease vs standard display. Platform updates: ChatGPT Ads Manager self-serve open, OpenAI expansion to Europe/Singapore, Agentic commerce infrastructure, Google AI Mode ads, TikTok Agentic Hub, TikTok longer-form AI video ads (30s) with Dreamina 2.5, Meta Advantage+ 2.0, Meta full-screen immersive video feed, Chrome native ad blocker in Canary. Verve launches AI Native Ads. Contextual targeting as moat. ChatGPT Ads adds conversion bidding, AppsFlyer/Adjust integrations. Pattern integrates ChatGPT Ads. Meta Q2 ad revenue up 27% to $59.4B, Advantage+ at $75B run rate. Taboola Hilton case study: 85% lower CPLE, 3.8x efficiency. Jellyfish expands Share of Model to AI Ads Optimization. Taboola CEO predicts programmatic will become agent-to-agent; DeeperDive CTR 15-25%; LLM monetization as next CTV; 20% traffic decline from AI search reinforces first-party data ownership. TikTok dark post guide provides 1.9% CTR cold traffic benchmark and Spark vs non-Spark strategy. Meta August 2026 changelog adds MCP server for AI agents, Advantage+ rewriting image text, and reporting breakdowns going dark. Moloco reports 214% D30 ROAS lift for diversification beyond walled gardens.