Demand for format-specific native & interstitial playbooks

Account teams urgently require 1-page playbooks. Key data: 42% higher conversion for AI-referred traffic, 393% YoY growth in AI ad trends. High-impact display formats deliver 4.4x awareness, 2x CTR, 65% CPA decrease vs standard display. Platform updates include ChatGPT Ads Manager self-serve, OpenAI expansion, Agentic commerce, Google AI Mode, TikTok Agentic Hub, Meta Advantage+ 2.0, and more. New guides: Interstitial Ads in Mobile Apps (eCPM/CTR benchmarks), Threads Advertising (30-40% lower CPM), ChatGPT Ads Targeting, TikTok Q3 2026 tools, Japan Airlines case study, Google AI Max at 500K advertisers. Also reviewed an AI Google Ads Strategy playbook for CMOs emphasizing product feeds, AI briefs, and zero-point budgeting. New today: ChatGPT Ads inventory expands 2x ad frequency, 3x advertiser growth since April; EMARKETER forecasts <$1B chatbot ad market vs OpenAI's $2.5B projection. Also reviewed AI in Online Advertising trends: 30% ad appearance in AI Mode, 15 vs 3 sources per answer, ChatGPT Images 2.0. New today: OpenAI is testing a ChatGPT ad format that replaces landing pages with AI agents, flipping click-to-website into click-to-conversation—a critical signal for conversational UI placements.