Interstitial/rewarded opt + mediation
Key Questions
What retention benefits do Unity rewarded ads provide?
Unity rewarded ads drive 3.8x D14 and 4.9x D60 retention. They account for 45% of casual game revenue in some cases.
What is the interstitial frequency sweet spot for mobile games?
Frequency under 3 ads per session yields 27% higher retention. Exceeding this can accelerate bounce rates.
How do eCPM ranges compare for interstitial and rewarded ads?
Interstitial eCPM ranges from $0.85–$13 while rewarded ranges from $1.80–$28. These benchmarks aid client monetization discussions.
What does the Ad Design & Placement Audit framework cover?
It reviews placement, format, and reward economy through the player's perspective. Smarter placement often outperforms simply adding more ads.
How does AppLovin compare in e-commerce ad share?
AppLovin holds 11.1% budget share with a 169 bps gain. In-app viewability advantages are highlighted versus web alternatives.
Unity rewarded ads drive retention (3.8x D14, 4.9x D60). Dream Games Royal Match interstitial adoption, Hershey's rewarded portal. Caution: Video Slider/Interstitial upgrades can accelerate bounce rates. Mobile Game Marketing Statistics: interstitial frequency sweet spot <3 ads/session yields 27% higher retention; rewarded ads account for 45% of casual game revenue. AppLovin gaining e-commerce ad share (11.1% budget share, 169 bps gain). New: In-App vs Web Advertising comparison, Denník N case study, Unity Ads campaign guide, In-App Purchases vs. Ad Revenue for Unity Games, Comparison of Unity Ads with Other In-App Platforms, Ad Design & Placement Audit for Mobile Games, Gaming converts article. New today: Interstitial Ads in Mobile Apps guide with eCPM/CTR benchmarks reinforces best practices. Also reviewed a rewarded ads article (duplicate, no new insights).