Interstitial/rewarded opt + mediation
Key Questions
What retention lift do Unity rewarded ads provide?
Unity rewarded ads drive 3.8x D14 and 4.9x D60 retention.
What is the interstitial frequency sweet spot for retention?
Fewer than 3 ads per session yields 27% higher retention in mobile games.
What share of casual game revenue comes from rewarded ads?
Rewarded ads account for 45% of casual game revenue.
Unity rewarded ads drive retention (3.8x D14, 4.9x D60). Dream Games Royal Match interstitial adoption, Hershey's rewarded portal. Caution: Video Slider/Interstitial upgrades can accelerate bounce rates. New: Mobile Game Marketing Statistics report shows interstitial frequency sweet spot: <3 ads/session yields 27% higher retention; rewarded ads account for 45% of casual game revenue. AppLovin Ads open to all advertisers (1B DAU, ROAS/CPA/leads buying, 30-35 creatives per week benchmark, attention-rich environment 35s watch time). Mobile Game Advertising Cannes recap (mobile gaming as full-funnel channel). Moloco Ads (2B+ DAU, 89% spend on video/interstitial/native).