Interstitial/rewarded opt + mediation [developing]
Key Questions
What does the Unity value exchange study reveal about rewarded ads?
Rewarded ads drive 3.8x D14 retention, 4.9x D60 retention, 300% install lift, and 50% eCPM increase. They are positioned as a viable complementary revenue stream even for non-gaming apps.
How is Dream Games using interstitial ads in Royal Match?
Dream Games' adoption of interstitials in Royal Match signals an industry shift toward hybrid monetization. This builds on precedents showing ~20% incremental ad revenue and 2x download growth via blended ROAS.
What metrics are highlighted from the Hershey's KISSES rewarded ad case?
The campaign achieved 40M impressions, 4.3% CTR, and a 2.5x lift in purchase intent. It offers concrete benchmarks for rewarded ad performance discussions.
AdMob full-screen/freq caps; Unity 48% IAP ROAS; rewarded viable for non-gaming. New Unity value exchange study: rewarded ads drive 3.8x D14 retention, 4.9x D60 retention, 300% install lift, 50% eCPM increase—strong client talking points for rewarded as complementary revenue stream. New: Dream Games' Royal Match interstitial adoption signals industry shift—AppLovin dominance in mediation, hybrid monetization as growth lever. New: Hershey's KISSES Rewarded Portal case (40M impressions, 4.3% CTR, 2.5x purchase intent lift) provides concrete rewarded ad metrics for client conversations.