Heritage FMCG and beverage brands are refreshing packaging without abandoning equity

Häagen-Dazs, Giorgio, Boost and Wen Liu’s award-winning baijiu package show established brands modernizing typography, colour, photography, hierarchy, ergonomics and tactile materials while retaining recognizable cultural or brand assets. Metallic inks and foil remain useful premium tools, but independent evidence on consumer response and commercial impact is limited.