Copilot Adoption and Competitive Dynamics

30M paid seats, but 74% no ROI and 3.3% conversion. Super App confirmed Aug 2026. Competition from Anthropic Claude, Google Gemini (pricing advantage), and Salesforce Agentforce. Microsoft merging consumer/enterprise experiences, retiring low-engagement features. Copilot Cowork launched for multi-step automation, but adoption metrics remain key. A recent evaluation of Copilot for business collaboration highlights its M365 integration and limitations like garbage-in-garbage-out, reinforcing known adoption hurdles.