OpenAI Expands ChatGPT Advertising
OpenAI is reportedly testing visual ads in ChatGPT image generation in the United States with limited advertisers, alongside broader Free/Go ad expansion and a claimed 1.2 billion weekly active users. The company says ads are separated from answers and sensitive contexts, but targeting, measurement, user trust and the effect on ChatGPT’s product economics remain unresolved.
Sources (2)
Updated Oct 6, 2026